![]() ![]() Once you have a list of your top 3-5 adjectives and decided on your format, research and collect at least 30-40 visuals that align with those words. I like to use a grid format for my mood boards but there’s nothing wrong with going for a more organic approach either. With either method you can try a structured grid style or a style that’s more layered and collage-like. Choose your format.ĭecide if you prefer a hands-on approach, using paper, photographs and other materials, or if you are going to create a digital moodboard design. strong, warm, rich, fresh, delicate, feminine etc. Avoid generic terms like cool, interesting, nice and instead try words that evoke feelings, emotions and visuals ie. These adjectives should align with what you want your ideal audience to feel when they look at your brand. To start, brainstorm 5-10 specific adjectives that stir up the visuals in your head of what you want your brand to represent. Define your moodboard’s theme.ĭefining a specific theme or objective of your moodboard will help you keep it focused instead of just adding whatever seems interesting. Here are the steps that I use in my own process that can help guide you. Whether you make yours digitally or by hand, there is no one right way to create a moodboard. The process of creating your moodboard is almost as important as the final result because it allows you to experiment with what works and doesn’t when it comes to your brand and also it forces you to the consider aspects of your brand that you might otherwise overlook. These are the kinds of question that a moodboard can help you start to answer when using it for your brand. What style of logo will work best for your brand to attract the right customer?.Should you use patterns and graphics or high-end photography for your brand?.Should your business be modern and sleek or colorful and fun?.In a sense, it creates a mood for your business. How does a Moodboard Work?Ĭreating a mood board is a common part of the branding process because it allows you to visualize what you want your brand to look and feel like before you design your logo or website. You can create a moodboard for an event you are planning, a room you want to rennovate, a goal you want to achieve, or even your personal or business brand. ![]() Creative professionals like designers, photographers and event planners use moodboards frequently in their professions, but truly anyone can create a moodboard. What is a Moodboard?Ī moodboard is an inspirational visualization of a concept, often created using a collage of images, colors, graphics and words. This is the principle behind why you might be interested to create a mood board. Those are all the main descriptors I use on my mood boards (there is only so much room!).Visualizing something is often the first step to turning it into reality. Tie it back to the Psychology of Color download to get you going (contained within Psychology of Shapes). Color useĭescribe on a high level how color may be used in the product. Imagine a tag line for the experience that might encapsulate the imagery or focus of this mood board. This can be tricky sometimes. I find it is helpful to think about the end user of the design experience and how they might verbalize something in a casual conversation. Try to describe the voice of the experience as if it was a person. Icon Styleĭescribe icons style/function as it pertains to creative direction 5. Geometryĭescribe the style of shapes being targeted for design direction, refer to Psychology of Shapes download to get you going. It has a sense of authority, but it does not consider itself to be the end-all-be-all of authority. Think aboutand write the tone of how you want this collection of visuals to be interpreted. For example, the "Analogue" theme ( image above) is personal, optimistic, and forward thinking. With that in mind, here are the things I write on a mood board to help guide the conversation with my clients: 1. Even if nobody but you ever sees it, you are still selling a vision back to yourself.Īnd this is the important part - pictures don’t sell people, WORDS do. Whether your aware of it or not, a mood board is a selling tool. In addition to imagery, I believe they should also contain descriptive words.
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